From Home 2 The Games is digitally driven and working with seven athlete ambassadors who will utilise their channels to tell their own personal stories of engaging with sport, where their journey has taken them and some of the challenges they have faced along the way.
The seven athlete ambassadors are Adam Peaty, Ali Jawad, Bianca Walkden, Laura Muir, Kadeena Cox, Kye Whyte and Tegan Vincent-Cooke. Cox herself first engaged with UK Sport and the EIS as a potential athlete during the 2014 campaign.
Irrespective of any progression and selection towards National Governing Body development programmes, all of the young people who engage with From Home 2 The Games will be signposted as to how they might get involved with Olympic and Paralympic sport in their local areas and communities.
Olympic, world, European and Commonwealth champion Adam Peaty said: “To any young adult out there – what have you got to lose? That is exactly what I said to myself. You will learn so many things through sport that you don't even know because you don't know yourself yet. If you've had that struggle of not having enough money, not being able to do it, I think it makes that journey a little bit better. I got addicted to swimming straightaway. It was a fishhook – it grabbed me and pulled me in. It wasn't until I started to race that the love really started to flourish.”
Since 2007 UK Sport has worked in partnership with the English Institute of Sport and over 22 sports within the Olympic and Paralympic high-performance community to run 16 national searches for the athletes of the future, engaging more than 11,000 young people.
Among those athletes to have successfully made their way through a recruitment campaign and onto National Lottery-funded World Class Programmes are a number of Olympic and Paralympic champions and medallists including Lizzy Yarnold, Helen Glover, Lutalo Muhammad, Laura Deas, Jon-Allan Butterworth, Joanna Butterfield as well as Kadeena Cox.
The 19 National Governing Bodies involved in From Home 2 the Games are:
- Archery GB
- Badminton England
- GB Boccia
- GB Snowsport
- British Athletics
- British Canoeing
- British Cycling
- British Disability Fencing
- British Diving
- British Gymnastics
- British Para Table Tennis
- British Rowing
- British Shooting
- British Skeleton
- British Swimming
- British Triathlon
- British Weightlifting
- Lawn Tennis Association
- Pentathlon GB