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Young Ambassadors

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Young Ambassador Programme (Wales)

Young Ambassadors Wales is a youth leadership movement led by Youth Sport Trust and which is funded and supported by Sport Wales and the National Lottery. The movement aims to:

  1. Develop young people to become the future leaders of Wales through sport, physical activity, and play
  2. Provide young people with positive opportunities and meaningful experiences to ‘learn through leadership’
  3. Empower young people with a voice to influence the choices of opportunities to be healthier and more active.

Young Ambassadors was first introduced in Wales in 2009, and since then over 25,000 young people who have progressed through the pathway in education and community settings.

Young Ambassadors are utilised to facilitate activities, build belonging, and tackle inequalities, to ensure young people can gain equal access to opportunities to be healthier and more active.

A boy from Youth Sport Trust holding a football and pointing to a team mate. Other players are visible in the background.

Key Roles

The four roles that Youth Sport Trust develop in Young Ambassadors are to inspire, influence, lead, and mentor, which they display and demonstrate by being a positive role model.

Young Ambassadors can play the role of activity leader, advocate, or activist and use sport as a vehicle to support young people who are inactive, disengaged, or disadvantaged.

Progression Pathway

The Young Ambassador pathway consists of four tiers (bronze, silver, gold, and platinum) which young people can progress through as they develop their leadership skills and experience.

To support their development, Young Ambassadors can access local or regional conferences, workbooks and webinars, as well as resources and newsletters, via their tutor or teacher.

A girl from Youth Sport Trust holding a football and holding her arm out to the left

Youth Voice

To enable sport in Wales to thrive, young people need to be given a voice on matters that affect themselves and involve them in decision making when designing and delivering activities.

To achieve this, Youth Sport Trust have established a National Panel to actively seek the views of Young Ambassadors across Wales, who also lead their regional Young Ambassador conferences.

Joining The Movement

For more information about Young Ambassadors in Wales, or to join the movement, please contact Wales project officer Chloe Jordan at chloe.jordan@youthsporttrust.org

You can also follow Youth Sport Trust on social media by searching @YACymru on X, Instagram, and Facebook, or join our alumni page on LinkedIn by searching ‘Young Ambassadors Wales Alumni’.

Youth Sport Trust

A charity passionate about building a brighter future for young people through sport.

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