Marketing and Communications Lead

DEPARTMENT AND SALARY

Department – Communications and Digital

Salary – Grade 6: £35,787 - £38,530

Working Hours – 37 hours (consideration will be given to job sharing / reduced hours in line with our flexible working policy)

Location – Cardiff, Hybrid

Type of contract – Fixed Term Contract (15 months)

WHO WE ARE

Sport Wales is the national organisation responsible for developing and promoting sport and physical activity in Wales.  We are the main adviser on sporting matters to the Welsh Government and are responsible for distributing National Lottery funds. We aim to not only improve the level of sports participation at grassroots level but also provide our aspiring athletes with the support required to compete successfully on the world stage.

Equality, Diversity & Inclusion is at the heart of everything we do at Sport Wales. Further information on this can be found in our Equality, Diversity & Inclusion Statement here. 

We are a progressive employer that offers excellent employee benefits and promotes a healthy work life balance, offering a range of flexible approaches to support you. 

Language skills (bilingualism & multilingualism) are desirable characteristics across all roles within Sport Wales. We are passionate about promoting the use of Welsh language and, as part of our development programme, give everyone the opportunity to learn Welsh if they wish to do so, offering learning programmes from beginner right through to fluent. 

Sport Wales embraces a blended approach to work, where you will be able to split your time between the office and home.  

Sport Wales careers are funded by Welsh Government and the National Lottery. Find out more about Sport Wales’ relationship with the National Lottery.

HOW YOU’LL CONTRIBUTE

This is an exciting opportunity to play a key role in the busy Communications and Digital team at Sport Wales.  With a wealth of experience in providing communications support to wider business operations, you will advise across various functions of the business, developing and delivering marketing and communication plans that add value to key organisational projects. 

Having a both a creative eye and the ability to manage suppliers, you will work in collaboration with the wider communications team, managing various creative agencies to deliver high-quality, thought-provoking content and communications assets. You will work across the full range of Sport Wales communications channels, engaging with the different stakeholder groups to support various objectives across the organisation.

You will take a leading role in the management of the Sport Wales brand.  You will be responsible for providing clear and consistent guidance around the use of the brand. This will include the delivery of an engagement plan to support staff in developing resources and in utilising the brand within their own areas of work.

WHO YOU'LL WORK WITH

You’ll be an important and influential member of the Communications and Digital team and will work across all departments at Sport Wales as well as supporting our partners’ work. 

You will be responsible for managing contracts with external agencies and suppliers, ensuring that they deliver high-quality output to agreed timelines. 

You will use your knowledge and passion to support and advise colleagues in using communication activities to achieve organisational objectives. Where appropriate, you will also share your knowledge with partners to support their approach to communications.  

WHAT YOU’LL NEED

With significant experience of working in communications or marketing industries, you’ll be looking to apply your skills and share your knowledge, being passionate about the value that communications activity can bring to an organisation. We’re looking for someone who can apply creative ideas to best meet organisational needs, providing outstanding results across the business.

You will need to be equipped for the challenge that comes with being part of a small but busy in-house team. This is a superb opportunity to work across multiple platforms, with multiple stakeholders, using your creativity and skills to make a real difference to people in Wales.  

WHAT HAPPENS NEXT

You should read the full job description (please note we do not accept CV's). 

You can apply for this role now.

If you need any support to apply for this role, then please email [javascript protected email address]

CLOSING DATE

03/03/2025 9AM

PROVISIONAL INTERVIEW DATE

18/03/2025

FULL JOB DESCRIPTION 

RESPONSIBLE TO

Communications Manager

JOB PURPOSE

This is an exciting opportunity to play a key role in the Communications and Digital team. Advising across the organisation, you will develop and deliver against marketing and communication plans that add value to key organisational projects. You will manage various creative agencies to deliver high-quality, thought-provoking content and communications assets, to support various objectives across the organisation.

Working in collaboration, you will play a key role in a wider communications team responsible for producing high-quality content that supports organisational messages across a range of platforms. You will develop and generate new contacts both internally and externally to support the production of this content.

You will take a leading role in the management of the Sport Wales brand.  You will be responsible for providing clear and consistent guidance around the use of the brand, supporting staff in developing resources and in utilising the brand within their own areas of work.

You will play a coordinating role for organisational corporate events and provide advice to colleagues on smaller scale events.

You will be an important member of a busy communications and digital department and will be expected to input on a wide range of projects using a range of communications methods, supporting colleagues where necessary.

MAIN DUTIES

To work across the organisation to develop and manage communication, marketing and engagement plans to support business priorities.

To manage creative agencies on key Sport Wales projects and ensure they deliver accurate, thought-provoking content and communication assets. 

To work across the organisation proactively looking for new ideas to produce quality content, as part of a wider content plan, ensuring it can be used across a variety of platforms, and that it supports organisational key messages.

To work with other team members and take a leading role with Communications Assistants to ensure that content is planned and delivered across all Sport Wales communications channels.

To work with the insight team to package up key messages, insight and data into engaging content that will encourage people to think differently about sport and Sport Wales. 

To take a lead role in governing the Sport Wales brand and in developing assets to support its use through all Sport Wales work.

To educate and support staff across the organisation in using the Sport Wales brand within their own areas of work, including managing tools and platforms to assist this.

To coordinate the delivery of Sport Wales’s Communications Learning and Insight Programme (CLIP).  

To take a coordinating role for Sport Wales corporate events and provide advice across the organisation for smaller scale and project level events.

To support media liaison, handling incoming enquiries, preparing responses, briefing spokespeople, and issuing statements.

To work with media agencies to manage the delivery of marketing plans which will support Sport Wales campaigns.

To support the management of our social media channels where required.

To work across the sector offering support and advice to communications professionals and help others understand the important role communications can play in supporting sport in Wales. 

To manage, with support from the communications team, a digital asset management tool ensuring that all involved in its use are clear on function and associated processes.

To take part in an on-call rota offering communications support out of hours.   This will involve handling relevant media enquiries as well as monitoring and identifying issues that have the potential to cause significant reputational damage.

Fulfil responsibilities which contribute to delivering an exemplary service for Sport Wales in respect of our statutory duties, including the Well-being of Future Generations (Wales), Equality, Information Security, Risk Management, Safeguarding, Financial Regulation and Health, Safety & Environment.

Work flexibly, performing any other duties as required, where relevant to the post and appropriate to the grade.

OUR VALUES

Our approach to enabling sport in Wales to thrive is evolving. We are committed to continually challenging ourselves to: 

Learn Together - Constantly exploring, testing and reviewing

Deliver Together - Sharing outcomes, nurturing open and honest relationships, providing robust feedback, constantly improving performance

Celebrate Together - Recognising our shared successes through effective partners

By:

Acting with Integrity - Understanding and Respecting each other’s culture and values. Promoting equality and diversity

Adding Value - Ensuring the optimum mix of support, challenge, investment, skills, and expertise to achieve our shared outcomes.

Encouraging Innovation - Welcoming new ideas and approaches and supporting ambition and fresh thinking.  Not being afraid to feel uncomfortable.

PERSON SPECIFICATION