£2.35m injection to drive Welsh sport numbers

Girl Guiding Cymru and Brecon Beacons National Park are among ten projects to secure £2.35m from Sport Wales to boost sports participation in Wales.

And nearly £700,000 will be invested in StreetGames Wales to increase sport participation in deprived communities.

Last year, as part of the community legacy of the Commonwealth Games, Sport Wales launched a Calls4Action grant scheme at tackling inequalities in sport participation in Wales.

Backed by striking research on those people not currently taking part in sport, the call went out for bold, new approaches that could help bridge the gaps in participation that have plagued previous generations.

Calls4Action Group

Individuals, groups and organisations were invited to bid for a share of the £3m of National Lottery funding. The remit was to take positive action to encourage more young women and girls to play sport, as well as more people with disabilities, more children from deprived communities and from BME backgrounds.

After hundreds of enquiries and formal applications, ten organisations have been successful in securing £2.35m towards £3.6m worth of projects. They are:

  • Girl Guiding Cymru (national project) - £240,439
  • Street Football Wales (national project) - £198,875
  • StreetGames Wales (national project) - £690,000
  • Welsh Cycling (national project) - £249,342
  • Brecon Beacons National Park - £66,798
  • RCT Homes - £500,000
  • Bridgend County Borough Council - £70,000
  • Time to Change Wales (national project)  - £104,000
  • Cricket Wales (Cardiff-based) - £70,818
  • Welsh Gymnastics (Cardiff-based) - £157,089

Each organisation has also committed to invest their own funding and resources into each project - making a total project value of £3.6m.

One additional project is finalising a business case to secure Calls4Action investment.

Adele Baumgardt, Vice-Chair of Sport Wales said;

"We have an unshakeable commitment to tackle inequality in Welsh sport. We know it's not just a Welsh issue but we will not sit back and accept it because sport should be for everyone, regardless of their background.

"We have looked hard at how we get the maximum returns for the investment we are making. The plans set out targets to engage more than 35,000 participants, which is an exciting figure for us that will help reduce the gaps in participation that have stubbornly refused to narrow.

"A key consideration for us was the infrastructure we could put in place for long-term benefit. Estimates that around 1,700 leaders, coaches and volunteers will be recruited and trained to deliver sessions will provide a lasting legacy of the investment we are making."

Jackie O'Sullivan of National Lottery Good Causes said:

"Calls4Action is an exciting project because it will get right to the heart of communities across Wales.

"National Lottery funding supported Wales' athletes to a record medal haul at the Commonwealth Games and will follow that up by helping thousands of people make the life-changing decision to get involved in sport and physical activity.

"It is because of National Lottery players that such a difference can be made in Welsh sport from the very grassroots to gold medal winners."

The 10 projects:

  • Girl Guiding Cymru (national project) -£240,439

A new focus on physical literacy, sport, and outdoor activity within the organisation's core activities will hit up to 18,000 participants and help improve the ability, confidence and enjoyment of sport for women and young girls.

 

  • Street Football Wales (national project) -£198,875

Using sport to improve the lives of socially disadvantaged females, the project will hit around 600 socially excluded females and help more than 100 gain new qualifications.

 

  • StreetGames Wales (national project) -£690,000

Establishing an 'Us Girls' movement across Wales targeting females aged 13-19 in Communities First clusters will engage nearly 5,000 participants, with around 500 coaches, leaders and volunteers.

 

  • Welsh Cycling (national project) -£249,342

The 'She Cycle's Wales ' project will hit Wales focusing on developing local 'Breeze Champions' - ladies who volunteer to organise fun, social, led bike rides for women in their local area.  The Champions are trained and supported to lead rides which go at a pace that suits everyone. 

 

  • Brecon Beacons National Park -£66,798

Geocatching will be used to engage young people living in poverty through adventurous activity and recreation in the natural environment.  It will be focused in Powys, RCT, Torfaen, Merthyr Tydfil and Blaenau Gwent.

 

  • RCT Homes - £500,000

With the help of partners including Cardiff City Foundation and Swansea City Community Trust, the Ziggies project is a peer-led approach for the development of physical literacy amongst parents/carers and their children aged between 3-8yrs in hard-to-reach communities. 

 

  • Bridgend County Borough Council -£70,000

Building a strong disability sport network will aim to change the way sporting opportunities for people with disabilities are sustained and embedded in the community. 

 

  • Time to Change Wales (national project)  -£104,000

Four football clubs will help deliver new football participation programmes for people with mental health problems or illness, supported by training and local campaigns on mental health awareness.

 

  • Cricket Wales (Cardiff-based) - £70,818

The project will help make cricket more accessible for Black and Minority Ethnic (BME) communities in Cardiff and create a thriving BME cricket network capable of increasing and sustaining participation in cricket.

 

  • Welsh Gymnastics (Cardiff-based) -£157,089

Will develop a sustainable women and girls' only gymnastics club in the Butetown area of Cardiff with the main focus on ethnic minority females. The club will be run by the community for the community with support of Welsh Gymnastics and Diverse Cymru.