Uniting a proud sporting nation
Uniting is a powerful word that helps articulate our role
in bringing partners and people together; local authorities,
governing bodies of sport, communities, coaches, adults, young
people, children and the entire nation to support, participate and
excel in sport.
Pride is something we feel when we see the results
of our work helping boost an individual's self esteem, community
cohesion, athlete achievements and team successes.
And we share this success with others. We see sport as a
defining characteristic of Welsh culture, and want to see this
recognised at the highest levels.
As a nation, we're known for our passion and commitment to
supporting our local clubs and national teams on the world stage.
We want to be seen as a nation that is as passionate about
participating in sport as it is about cheering on our teams and
We're a small nation, but one that very much punches above its
weight. You only have to look at our success at the recent
Olympic, Paralympic and Commonwealth Games to illustrate this
point, along with the recent successful major events that we have
hosted in Wales, from FA Cup Finals to the Ryder Cup. We are a
nation with sport at the heart of our identity and our